New Delhi, December 18: Cricket star Mahendra Singh Dhoni has been appointed the India ambassador of Italian luxury sports watchmaker Panerai. "I closely relate with the authenticity, passion and boldness that the brand embodies. These are some strong attributes that I have been applying to my career and life beyond cricket, stirring true emotions towards Panerai, and underlining my natural connection with the brand," Dhoni said in a statement. The collaboration marks the brand's commitment towards the Indian market. MS Dhoni Appointed Brand Ambassador of BharatMatrimony, Feels Happy To Back the Online Matrimonial Platform.

"M.S. Dhoni is a celebrated sportsman, a sophisticated gentleman with a distinctive persona that impeccably resonates the masculine identity of the brand's watches, said Panerai CEO Jean-Marc Pontroue.

Watch MS Dhoni, the Brand Ambassador of Panerai

The former Indian captain had recently been appointed as the brand ambassador of an online matrimonial platform. On associating with BharatMatrimony, Dhoni said he was happy to back a brand that has created "millions of happy marriages".

(The above story first appeared on LatestLY on Dec 18, 2018 07:07 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).