New Delhi, October 15: India's left-arm chinaman Kuldeep Yadav on Tuesday announced support for sportswear manufacturer Adidas's grassroots level initiative to drive awareness about reducing the use of single-use plastic among consumers in collaboration with Select Citywalk, the first mall in Delhi to go plastic-free.

As part of the activity, plastic bottle collection bins have been installed in accessible and visible locations inside the mall to encourage people to take a stand against the use of single-use plastic and trash. The accumulated plastic waste will then be collected and recycled by Adidas in collaboration with Polygenta to make high-performance sportswear, converting 14 plastic bottles into 1 T-shirt; thereby converting a threat into thread.

Speaking on the occasion, Kuldeep said: "Adidas has always been at the forefront of inspiring change and I am thrilled to be associated with their fight against plastic pollution. I would like to urge everyone to be part of this initiative & be the change we wish to see in our society. Small or big, no effort will go in vain if we all collaborate to pursue our environmental and social responsibilities and we can definitely move the needle in sustainable living."

Manish Sapra, senior brand director, Adidas India said: "From rivers to oceans and forests to city streets, the issue of plastic waste is a serious one. By 2050, there will be more plastic than fish in our oceans. It's time to take ownership of the issue and responsibility for the solution. As a brand, we always believed in investing our knowledge and efforts to drive a collaborative campaign towards meaningful and purpose driven causes and we are glad to have Select CITYWALK with us in our fight against plastic."

(The above story first appeared on LatestLY on Oct 15, 2019 05:07 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).