ICC has shared a promotional video for next year’s cricket World Cup. The promotional video features Imagine Dragons track 'On top of the World’ and former England all-rounder Andrew Flintoff. The video was posted across social media sites by the ICC. The video in which Flintoff leads a carnival-like atmosphere also features Radio 1 DJ Greg James, cricketers Charlotte Edwards, Phil Tufnell, Kumar Sangakkara and influencers such as Josh Pieters, ReevHD, and Danielle Haden.

Agency Matta has created the video for ICC. The agency has already delivered ‘Are You In’ campaign for the ICC Cricket World Cup 2019 and this video is part of the series as well. ICC Cricket World Cup 2019 Schedule in PDF: Ticket Prices, Dates, Venue Details & Timetable Available for Download Online.

“The challenge in the brief was to sell cricket as more than just the game on the field. It’s the whole colourful experience, the national costumes, fancy dress, musical instruments in the crowd and the infectious passion, particularly of South Asian supporters, that create a unique atmosphere and experience that British sport’s fans will love,” Matt Campbell, executive creative director of Agency Matta, was quoted as saying by The Drum.

Watch the video here:

“This is something we are uniquely able to create in multi-cultural Britain," Adrian Wells, marketing director of the Cricket World Cup said.

”Seeing Freddie sing and dance is not what you would expect from cricket, and that’s the point – we hope to show cricket in a new light and engage new fans,” he added. India vs Pakistan ICC Cricket World Cup 2019 to Take Place on June 16 in Manchester.

The Cricket World Cup 2019 will be held in England from May 30 to July 14. A total of ten teams will take part in the tournament. Australia won the last edition of cricket World Cup in 2015 which as hosted jointly by them and New Zealand.

(The above story first appeared on LatestLY on Aug 07, 2018 06:15 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).