BCCI Media Rights Auction Set To Take Place on August 31; Disney Star, Sony and Viacom18 in the Hunt

The BCCI Media Rights auction for international games is all set to take place on August 31. The media rights, which will be sold in an e-auction, will be a three-way battle among Disney Star, Sony Pictures Network and Viacom18. The three giant companies have been the only ones to submit technical bids on August 28.  IDFC First Bank Acquires Title Rights for India’s Home International Cricket Matches in a Three-Year Deal

Earlier, there were speculations that multinational companies such as Amazon and Google would be joining the hunt to grab media rights. However, they have decided to pull out of the race. Moroever, there were no technical bids from Zee and FanCode on the submission day. But as Zee did not present their bid, a Zee-Sony joint bid could also be on the cards.

It will be the first time, the bilateral rights will have digital and TV separate.BCCI Media rights will be for a period of five years and the tender will include around 88 international games, of which T20Is will form the major chunk as India will 36 matches in the shortest format in five years' time. Besides, T20 matches, the Men in Blue will play 27 ODIs and 25 Tests. Asia Cup 2023 Schedule in PDF for Free Download Online: Date, Time in IST & Venue List of All Men's ODI Cricket Matches Including India vs Pakistan Fixture

All three contenders in the race to bag the lucrative media rights deal have previous experience of participating in auctions. Moroever,  two of them, that is, Disney Star and Viacom 18 are already media partners of the BCCI by holding IPL rights. Thus, it will be interesting to see which company bags the deal on Thursday.

(The above story first appeared on LatestLY on Aug 28, 2023 04:14 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).