Asian Games 2018 Mascot Names: Know Everything About Bhin Bhin, Atung and Kaka of Jakarta Palembang Asian Games
It is safe to say that Bhin Bhin, Atung and Kaka are uniting a nation and have given them a lot to look forward to.
The 18th edition of Asian Games known as Jakarta Palembang 2018 Asian Games will be held in Indonesia between the 18th of August and 2nd September 2018 and the excitement surrounding the multi-sports tournament seems to grow with each passing day. Jakarta is leaving no stone unturned to make Asian Games 2018 a grand one for the lakhs of viewers who will be gracing their nation or watching it live on their television sets. One of the star attraction for any sporting event is their mascot, and the 2018 Asian Games in Indonesia is no different. In fact, it has even got a step ahead by unveiling, not one but three mascots for the games - Bhin Bhin, Atung and Kaka! Asian Games 2018 Name of Indian Athletes: Complete List of 541-Member Contingent for 37 Sports Events at Jakarta Palembang Asian Games.
The three centers of attraction are Bhin Bhin, Atung and Kaka who are becoming synonymous with the games scheduled to take place. Indonesian President Joko Widodo selected the mascots after going through several designs that had been selected with the help of a competition held by Creative Economic Agency or BEKRAF. While Bhin Bhin is a greater bird-of-paradise, Atung is a deer and Kaka is a one-horned rhino. Each mascot has its own significance and stands for what sports is all about.
Significance of Asian Games 2018 Mascots
The Bhin Bhin, a cendrawasih bird or bird-of-paradise from the eastern part of Indonesia is a symbol of strategy, which plays a crucial role in going about the preparations before the main event. Atung, a Bawean deer from Central Indonesia stands for speed and agility while Kaka, Javan rhinoceros from Western Indonesia is all about strength. There has been a lot of brainstorming done behind coming up with a trio of mascots when traditionally there always has been a single one representing some values related to the sport or the nation holding the event. The design for the mascots is also equally catchy and winning praises across the globe. Kaka, the rhino is seen wearing a neckpiece with Palembang flower motif while Bhin Bhin is given a vest with traditional Papuan asmat motif. Atung is draped in a sarong with the famous Indonesian tumpal pattern.
Popularity of 2018 Asian Games Mascots Bhin Bhin, Atung and Kaka To Help Boost Indonesian Tourism
The government sees the Asian Games as a massive opportunity to boost tourism and create job opportunities in the country. Hence, it has undertaken a massive media campaign with the three mascots slowly and steadily reaching the far corners of the world through paid advertisements and information campaigns. The Indonesian Asian Games Organizing Committee (INASGOC) has been entrusted with the task of marketing and making the event a huge hit. The Adobe Photoshop and Illustrator was used by the INASGOC team to give the three mascots various looks, and a total of 100 looks were finalized.
The Indonesian police too has cashed in on the popularity of the mascots and came up with their own ad campaign were the mascots instruct people to follow the law. It is safe to say that Bhin Bhin, Atung and Kaka are uniting a nation and have given them a lot to look forward to.
(The above story first appeared on LatestLY on Aug 04, 2018 01:33 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).