In a cricket frenzy nation, it has always been a challenge for other sports to flourish and gain limelight. The recent statistics from BARC also highlight the fact that people are crazy about cricket, even in the middle of the ongoing 2018 FIFA World Cup matches.

According to the BARC Data for June 27, the day when India took on Ireland in the T20 series opener, the match garnered 8.1 million impressions. On that particular day, there were four FIFA World Cup matches, following is the viewership of each of the games.

Korea Vs Germany garnered the maximum views of 3.8 million impressions, followed by Serbia Vs Brazil with 3.5 million impressions. The other two matches of the day- Switzerland Vs Costa Rica got 0.2 million impressions and Mexico Vs Sweden saw 0.7 million impressions.

FIFA Matches Impressions
Korea v/s Germany 3.8 Mn
Mexico v/s Sweden 0.7 Mn
Serbia v/s Brazil 3.5 Mn
Switzerland v/s Costa Rica 0.2 Mn
Ireland v/s India - 1st T20 8.1 Mn

(Source: BARC)

FIFA Matches are being aired on Sony ESPN, Sony Ten 2, 3 (SD+HD). On the other hand, the following channels- Sony Ten 3 SD + HD, Sony Six SD + HD and DD Sports are showing India Vs Ireland matches.

Cricket has always been a favourite among most Indians, as a result of which not only is there a massive trend of brands using cricketers to endorse their products, but the latter also gets to enjoy an immense fan following in the country. But you will hardly get to see similar limelight and privileges for players in the other sports.

(The above story first appeared on LatestLY on Jul 10, 2018 04:20 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).