Chelsea Unveil New Sponsorless Kit for 2023–24 Season Inspired by the 90’s (See Pics)
The most striking aspect is the absence of a primary sponsor. Chelsea's three-year contract with cell phone giants 'Three' expired on June 30, and no replacement partner has been announced.
Following weeks of anticipation, Chelsea's 2023/24 home kit has been unveiled. The new matchday jerseys, sponsored by Trivago, follow last week's announcement of new training kits. There had been several teasers on the club's social media channels leading up to the announcement, with a tribute to the 1997/98 team that won the UEFA Cup Winners' Cup, League Cup & 4th place premier league finish. Kai Havertz Completes Transfer From Chelsea to Arsenal; German International Pens Long-Term Contract With the Gunners
The most striking aspect is the absence of a primary sponsor. Chelsea's three-year contract with cell phone giants 'Three' expired on June 30, and no replacement partner has been announced. Despite separate contracts with Oman Air and Hilton as official airline and hotel partners, a fourth major sponsor remains elusive.
Chelsea Official Kit Announcement
Too much style from Chelsea players
New Chelsea kits capture the spirit of the 90s
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