Sachin Tendulkar has always been more than just a cricketer to the cricket fandom of India. Not on his on-field values, but also his off-field values move masses and their emotions. The Indian cricketing legend reveals one such commitment that he made to himself because of his promise to his father. On the occasion of No Tobacco Day on May 31, Tendulkar shared a story of how advertisers began approaching him to promote brands in the beginning of his career. When his father noticed that, he adviced Tendulkar never to promote Tobacco brands which he has followed through entirety of his career and even today and rejected even a deal worth Rs 20 Crore in 2010.

Sachin Tendulkar Denied Rs 20 Crore Deal to Promote Tobacco

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