World Down Syndrome Day: Madison Tevlin Takes a Stand Against Down Syndrome Stereotypes in Powerful New Ad (Watch)
The charity CoorDown in Italy, along with Down syndrome associations worldwide, has launched a new ad campaign called 'Assume I Can'. Created by the ad agency Small in New York, this campaign aims to challenge stereotypes about Down syndrome and its impact on people with it. It has been released ahead of World Down Syndrome Day on March 21.
A new ad campaign titled 'Assume I Can' is encouraging viewers to rethink their ideas about Down syndrome. Produced by CoorDown and Small New York, in collaboration with the National Down Syndrome Society (NDSS) and other organisations, the ad campaign features Canadian actress and broadcaster Madison Tevlin. In the ad, titled 'Assume That I Can,' Tevlin challenges the stereotypes society has about people with Down syndrome. Madison narrates various situations where she has faced discrimination because of her Down syndrome, such as people doubting her ability to enjoy a cocktail, live independently, or pursue important life goals. Released ahead of World Down Syndrome Day on March 21, the ad calls on audiences to reject harmful stereotypes. The main goal of the Down Syndrome ad campaign is to fight damaging misconceptions that affect individuals with Down syndrome. World Down Syndrome Day 2024 Date & Theme: Know the History and Significance of the Global Event That Creates Awareness About Down Syndrome.
Watch the World Down Syndrome Day Ad Featuring Madison Tevlin Here
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