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A recent advertisement by popular coffeehouse chain Starbucks has evoked mixed reactions by netizens on social media. The commercial that focuses on gender acceptance has left Twitter divided. “Your name defines who you are - whether it's Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName”, read caption to the ad dropped by Starbucks India on Twitter. Calvin Klein Ad Campaign Showing Pregnant Transgender Man Becomes Talking Point on Twitter.
Starbucks' Recent Commercial
Your name defines who you are - whether it's Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName. 💚 pic.twitter.com/DKNGhKZ1Hg
— Starbucks India (@StarbucksIndia) May 10, 2023
Ad Leaves Twitter Divided
Starbucks
Coffee is their other product
Main product of Starbucks is wokeness
Supporting LGBTQ, Trans activism, Same Sex marriage, immigrants is part of corporate philosophy of Starbucks
Now they started their woke agenda in India. #BoycottStarbucks
1/4 pic.twitter.com/XEo8yWL8r4
— STAR Boy (@Starboy2079) May 11, 2023
Users Accuse the Outlet Chain to Promote Sex Change
-It encourages people for s€x change which is unnaturaI
-Starbucks is popular among teens, so it will directly target the Gen Z
-Since Starbucks is encouraging it, people will find it posh & try to copy without telling their parents
-Will create rifts between parents & children… pic.twitter.com/19HdsbvcrG
— Mr Sinha (@MrSinha_) May 11, 2023
Some Mocked the Advertisement
Transgender people
Starbucks vs Real life pic.twitter.com/54XGKGkmBh
— Sensei Kraken Zero (@YearOfTheKraken) May 11, 2023
Some Users Stood By the Ad
❤️
Lovely piece of work for Starbucks India, by the agency Edelman India. Starbucks has used the same theme earlier too, particularly in an ad for Starbucks UK, late-2019/early-2020, made by the creative agency Iris (see next tweet). 1/7 pic.twitter.com/bbfVnEUNbp
— Karthik 🇮🇳 (@beastoftraal) May 10, 2023
Others Called it a 'Bold Ad'
I understand the Father’s Pain and Dilemma BUT his Son just could no longer live as someone whom he never associated himself with and that is the Harsh Truth .
This is LIFE . Not always what we want it to be.
BOLD Ad by @StarbucksIndia . 👏👏
— Prashant (@sasguy235) May 11, 2023
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