#BoycottZomato After 'Kachra' Ad Go Viral: Netizens Say Zomato Ad on Recycling Waste Humiliates Aditya Lakhia's Lagaan Character Kachra, Equates Marginalised Communities With Garbage
Netizens started #BoycottZomato on Twitter and accused Zomato of being "casteist". Calling for boycott of Zomato, they said the ad is demeaning and should be withdrawn.
Online food delivery platform Zomato has launched an advertisement regarding recycling of waste. The Zomato ad features actor Aditya Lakhia, who played the character of Kachra, a marginalised man, in Aamir Khan's hit movie Lagaan. Soon after the ad video went viral, #BoycottZomato started trending on Twitter. It is because the ad did not go well with a section of netizens who said it was drawing parallel between the term 'kachra' (waste) and the marginalised character Kachra of Lagaan movie. In simple words, Zomato was allegedly equating marginalised communities with garbage because a section of the society uses the derogator term 'kachra' for Dalits. Netizens started #BoycottZomato on Twitter and accused Zomato of being "casteist". Calling for boycott of Zomato, they said the ad is demeaning and should be withdrawn. Check out angry reactions to Zomato's ad below. Zomato Slammed for Its Recycling Awareness Ad Featuring Aditya Lakhia's Lagaan Character Kachra, Netizens Accuse Brand of Being Casteist.
Zomato Ad on Recycling Waste Is 'Casteist', Say Angry Netizens:
Zomato Ad Equates Dalit Character Kachra With Garbage, Says User:
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