Adidas Faces Backlash Online For Featuring Bella Hadid in 1972 Munich Olympic Sneaker Relaunch Campaign, Issues Apology
Adidas selected Bella Hadid as the face of the recently launched SL72 campaign, which celebrates the 52nd anniversary of the Munich Olympics with the revival of Adidas' "coveted classic" sneaker from the 70s. With the furious backlash of the advertisement by the commoners, Adidas has issued an apology and promised to revise the campaign.
Adidas has sparked online outrage for choosing the supermodel Bella Hadid for advertising its 1972 Munich Olympic sneaker relaunch. The sports apparel company selected Hadid as the face of the recently launched SL72 campaign, which celebrates the 52nd anniversary of the Munich Olympics with the revival of Adidas' "coveted classic" sneaker from the 70s. However, with the furious backlash of the advertisement by the commoners, Adidas has issued an apology and promised to revise the campaign. The 1972 Olympics in Munich, however, were overshadowed by a terrorist attack that left 11 Israeli athletes and one German police officer dead at the hands of a Palestinian militant group amid the Israeli-Palestine conflict.
Check the Apology Issued By Adidas Regarding The Ad-Campaign:
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