Yuvraj Singh’s NGO ‘YouWeCan’ Refers to Breasts As ‘Oranges’ in Cancer Awareness Ad, Delhi Metro Removes Advertisement After Outrage
Delhi Metro removed a breast cancer awareness ad by Yuvraj Singh’s YouWeCan Foundation after public outrage. The campaign, using “oranges” as a metaphor for breasts, was criticised for sexualising the issue, leading DMRC to withdraw the poster.
Delhi Metro on Thursday withdrew a breast cancer awareness poster from Yuvraj Singh’s YouWeCan Foundation after public backlash. The campaign, featuring AI-generated women holding oranges with the caption “check your oranges once a month,” sparked controversy. Critics argued that the metaphor sexualised breasts and obscured the message. Despite being displayed on only one train, images went viral, leading to heated debates online. Responding to the criticism, Delhi Metro Rail Corporation (DMRC) said it aims to respect public sentiment and ensure future advertisements remain appropriate and tasteful. Orange Is the New Pink! Yuvraj Singh’s YouWeCan Breast Cancer Campaign ‘Check Your Oranges’ Shows Correct Representation of ‘Peau D’Orange’ Breast Cancer Awareness.
Ad by YouWeCan
Delhi Metro Responds to Viral Ad
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