Jashn-E-Riwaaz Is Celebration of Indian Traditions, Says FabIndia After Social Media Backlash Over Its Diwali Ad
Fabindia in a statement to ANI said "Our current capsule of products under name Jashn-e-Riwaaz is celebration of Indian traditions. The phrase means that, literally. Capsule is not our Diwali collection of products. Our Diwali collection 'Jhilmil si Diwali' is yet to be launched. Please keep a look out".
Fabindia slammed by some netizens for their social media ad campaign. The hashtag '#BoycottFabIndia" was trending on Twitter. Some users said they will boycott the products of Fabindia after the fashion brand run campaign named "Jashn-e-Riwaj" on Twitter on Monday which hurt sentiments of the people.
Fabindia in a statement to ANI said "Our current capsule of products under name Jashn-e-Riwaaz is celebration of Indian traditions. The phrase means that, literally. Capsule is not our Diwali collection of products. Our Diwali collection 'Jhilmil si Diwali' is yet to be launched. Please keep a look out".
(SocialLY brings you all the latest breaking news, viral trends and information from social media world, including Twitter, Instagram and Youtube. The above post is embeded directly from the user's social media account and LatestLY Staff may not have modified or edited the content body. The views and facts appearing in the social media post do not reflect the opinions of LatestLY, also LatestLY does not assume any responsibility or liability for the same.)