Air India has revealed its collaboration with renowned fashion designer Manish Malhotra to design new uniforms for more than 10,000 of its frontline employees, encompassing cabin crew, cockpit personnel, and ground and security staff. This partnership represents a significant stride in Air India's journey to materialise its contemporary global brand image under its ongoing modernisation programme. The airline has outlined its plans to introduce revamped uniforms for its uniformed workforce by the end of 2023, signalling a fresh chapter in its visual identity. This initiative aims to enhance the airline's image further and provide a distinctive and modern look for its employees. Air India Express Flight Makes Emergency Landing in Kochi After Developing Snag, Third Incident Involving the Airline in Three Days.
Fashion Meets Aviation
Fashion takes flight ✈️
Delighted to announce our partnership with celebrated couturier, @ManishMalhotra, to design new uniforms for our cabin crew, pilots and other colleagues on the frontline. Exciting times ahead, as we collaborate with Manish Malhotra to create a stunning… pic.twitter.com/AtarvtzckF
— Air India (@airindia) September 28, 2023
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