On the eve of the release of Prabhas and Shruti Haasan's Salaar: Part 1 – Ceasefire, the multiplex chain PVR issued an official statement addressing speculative reports indicating that the film might not be screened in PVR INOX cinemas in the South. Multiple reports circulated, alleging that Hombale Films accused the national cinema chain of favoring Shah Rukh Khan's Dunki over Salaar. Now, PVR Inox has released a comprehensive statement assuring a pan-India release for the film and dispelling any speculation about its release. Salaar Conflict: Theatre Exhibitor Manoj Desai Reveals Prabhas Decided To Cancel His Film Release In Hyderabad and Chennai Theatres (Watch Video).
Read Full Statement Of PVR Inox:
Official statement from #PVRINOX#Salaar releases on schedule at @_PVRCinemas across India pic.twitter.com/8qWlkYfD70
— BINGED (@Binged_) December 21, 2023
Kamal Gianchandani Co-Chief Executive Officer at PVR INOX Ltd Shares Post On X:
Normally, we try to keep Producers related matters to ourself. But this is one of those times for us to share our point of view.
We have come across some absurd internet posts regarding unfair showcasing practices at PVRINOX.
……cont.
— Kamal Gianchandani (@kamalgianc) December 20, 2023
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