'Premayugam' It Is! Malayalam Movie Buffs Celebrate Premalu and Bramayugam's Box Office Successes Using 'Barbenheimer' Trend
The 'Barbenheimer' effect took place when Oppenheimer and Barbie clashed at the box office last year, by releasing on the same day, leading to series of memes on the films' antithetically distinct appeal, and for fans to coin the term combining the names of the movies.
Kerala's box office is on fire these days, what with the back-to-back successes of Premalu and Bramayugam in theatres. Girish AD's romcom Premalu, starring Naslen and Mamitha Baiju, brings in youngsters and family audiences with its laughs and romance. Meanwhile, Rahul Sadasivan's Bramayugam is getting similar traction despite the horror theme, and Mammootty's superstar presence is definitely an advantage. What's more, the film is also getting appreciated outside Kerala, with fans calling it Malayalam Cinema's answer to Tumbbad. Some have even coined the dual success of these films as 'Premayugam', in lieu of the 'Barbenheimer' effect in Hollywood. Bramayugam Movie Review: Mammootty Terrifies With Sinister Brilliance in Rahul Sadasivan's Spellbinding Horror-Fantasy,
Check Out How Fans Coined Premayugam
'Malayalam Cinema's Answer to Barbenheimer'
'Huge Cinema Heritage'
'Mollywood's Barbenheimer'
'Excellent Audience Reception'
'Nice One'
'Anweshippin Kandethum'
'Isn't This Beautiful?'
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