Embracer Group Acquires Rights to The Lord of the Rings Franchise, Wants to Explore 'Additional Movie' Opportunities Based on iconic Characters
Embracer Group is a Swedish media holding and video game company. The company has acquired the rights to The Lord of the Rings from the Tolkien Estate.
With Embracer Group going on an acquisition spree recently, the company has perhaps made its biggest purchase yet. Acquiring the rights of The Lord of the Rings and The Hobbit from the Tolkien Estate, the group now has what's perhaps the biggest fantasy franchise ever. Embracer Group aims on exploring additional movie opportunities that would be focused on iconic characters like Gandalf, Gollum, Aragorn and more. The Lord of the Rings: The Rings of the Power Mirrors Real World Problems Says J D Payne.
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