At the box office, the new romcom Zara Hatke Zara Bachke is doing decent business, earning Rs 26.73 crore by its first Monday. The major boost for the film's business is credited to aggressive marketing involving its two lead actors, Vicky Kaushal and Sara Ali Khan, and of course, its 'buy 1, get 1' free ticket offer over the opening weekend. However, as per a report in Bollywood Hungama, the producer Dinesh Vijan is bearing the costs of the free tickets, which amounts to a total of Rs 5.30 crore in net revenue, having sold over 2.50 lakh tickets over the weekend. Zara Hatke Zara Bachke Box Office Collection Day 4: Vicky Kaushal and Sara Ali Khan’s Film Inches Closer to Rs 30 Crore Mark in India.

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