Hrithik Roshan is the latest Bollywood celebrity who has called out the 'insensitive' perfume ads by Layer'r Shot promoting rape culture. The superstar took to Instagram stories and slammed the team for 'associating with this project'. However, he also hailed the regulatory bodies for taking necessary action against the commercials. Farhan Akhtar Calls Out ‘Tasteless and Twisted Minds’ Behind Perfume Ads Promoting Rape Culture.

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