Blue Dart Rebrands Express Delivery Service to ‘Bharat Dart’ Amid India vs Bharat Row

This strategic transformation marks a milestone in Blue Dart's ongoing journey, underscoring its unwavering commitment to serving the diverse needs of Bharat, the company said in filing on Wednesday.

Blue Dart (Representational Image; Photo Credit: Facebook)

Prominent logistics company Blue Dart has rebranded its premium service in India from Dart Plus to Bharat Plus. This strategic transformation marks a milestone in Blue Dart's ongoing journey, underscoring its unwavering commitment to serving the diverse needs of Bharat, the company said in filing on Wednesday. The decision to rebrand one of its services to Bharat Dart was made, according to Blue Dart, after a protracted process of discovery and investigation. India vs Bharat Debate: There Is Nothing Wrong in Using Name Bharat Instead of India, Says Former Vice President Venkaiah Naidu.

Blue Dart Rebrands Express Delivery Service to ‘Bharat Dart’ 

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