The YouTube beauty world and the rest of the world are witnessing a major fight between two Beauty Moguls aka James Charles and Tati Westbrook who rose to success from Youtube. Soon after the Tati released a 43-min video cutting ties with James, that has now gone viral, major drama has taken over social media. Tati's reaction comes just after the 19-year-old, first-ever male CoverGirl endorsed a vitamin company, Sleep Vitamins by SugarBearHair at Coachella. The brand is a direct competitor of her beauty brand, Halo Beauty and this is apparently just a tip of the iceberg, as per her viral video captioned. "Bye Girl." Instagram Influencers Are Losing Followers As Many As Half a Million! Facebook-Owned Platform Says Technical Glitch to Resolve Soon.

Tati Westbrook seems to have complete support from social media and even major celebs. James Charles has lost over 3 million followers and this is just since Friday. However, amongst the followers that he has lost a lot of them are prominent people and even the ones who previously Demi Lovato, Ethan and Grayson Dolan, Emma Chamberlain, Kylie Jenner, Kim Kardashian, Shawn Mendes, Laura Lee, Antonio Garza, Miley Cyrus, Tati Westbrook, Shane Dawson, Iggy Azalea, David Dobrik, Jeffree Star, Ricky Dillon, Andrea Russet and Katy Perry.

"Get off your high horse and have some respect. You don’t have any for the people who are in this industry and that’s the sad fact," Westbrook said in her break-up video with James Charles.

Take a look at Tati Westbrook's video cutting ties with James Charles:

However, James did very soon make an apology video. Take a look:

All this happened when James Charles was in Australia as part of a tour to meet fans. And another turn that the story has taken is quite worrying because according to a Daily Mail Australia source Charles has reportedly "gone into hiding". DM Australia's reports say that “It’s like he has just disappeared and gone into hiding. There’s a huge price on his head for any photos right now." He reportedly "hasn't been seen since his public appearance in the Gold Coast on Saturday. At the time, he’d lost 500,000 followers in the feud."

Both the sides have a huge fan base and therefore there is a lot also going on amidst the fans of James Charles and Tati Westbrook have taken social media by storm with their reactions. Even the ones who know nothing about them have been posting because of the whole buzz around the situation.

Here are some of the reactions on James Charles and Tati Westbrook feud:

People are burning down James Charles Palettes

True

James Charles follower count is dropping like crazy!

James Charles DMs is also trending on Twitter

There are more reports awaited to as to whether James Charles is actually gone missing or if it is so that he just wants a break from all these controversies. Meanwhile, his fan following is seeing a great fall.

(The above story first appeared on LatestLY on May 14, 2019 11:33 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).