Xiaomi India’s New Ad for Redmi Note 5 Pro Reminds Us of PM Modi’s Demonesation & Note Crunch Situation!
All these memories are brought back, in the new Xiaomi's ad as it highlights the mass hysteria among the masses with the launch of the 'Naya Note' or the new Redmi Note 5 Pro.
Mumbai, June 11: Xiaomi India has launched their latest ad campaign titled 'Naya Note' to promote Redmi Note 5 Pro in India, following its launch in February 2018. The tonality of the campaign is humorous, and it draws a similarity with the situation, which people across the country faced during November 2016 demonetisation announced by PM Narendra Modi.
During that time, Rs 500, Rs 1000 was pulled out from the market, and they were banned overnight. It created chaos, and panic like situation happened, as banks ran out of cash, and ATMs failed to dispense money, and there were serpentine lines in front of it. Social media was filled with forwards, and there were WhatsApp rumours, that a new note with a chip is getting launched in the market soon.
All these memories are brought back, in the new Xiaomi's ad as it highlights the mass hysteria among the masses with the launch of the 'Naya Note' or the new Redmi Note 5 Pro.
Watch the Ad here:
Using humour, and satire throughout, in the end, the features of the phone are also explained well. The ad ranks high on the memorability factor, and the execution does stand out from the clutter. Advertising agency Lowe Lintas has executed the campaign. Let us know in the comments section below, how did you like the new Redmi Note 5 Pro ad.
(The above story first appeared on LatestLY on Jun 15, 2018 12:07 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).