‘Kya Aapne Kabhi Online Hotel Search Kiya Hain?’-yes you must have heard this tagline several times! You may find him irritating, his diction 'weird', and have trolled him on the internet on several occasions, but you surely can't ignore him. We are talking about Abhinav Kumar, popularly known as the Trivago Guy. Kumar features in most of the Indian ads of the company and is one of the most prominent faces in the advertising domain.

Watch Abhinav Kumar in Trivago India's latest ad: 

His presence in the ads, have helped Trivago to create immense brand recall in the online hotel industry space in India. While other brands resort to the use of celebrities in their marketing campaigns, Trivago has used one of their employees to break the clutter and enter the mind space of the audience. It is in fact, a common strategy which the brand follows across most of their countries, where they rope in lesser-known people to advertise for them. Few years back, Trivago rolled their ads featuring Tim Williams, the idea was to bring in an average person in front of the audience.

Watch Tim Williams in Trivago's global ad: 

By this time, you must all be aware of who the Indian Trivago Guy is. However, for the uninitiated, here are are 5 interesting things about the viral sensation, Indian Trivago Guy:

  • Abhinav is the Country, Manager for Trivago India and is based out of Dusseldorf, Germany.

  • There are numerous memes about him on the internet, but Abhinav takes it positively. He doesn’t get affected with people bashing him on the internet, instead replies to most of them, whenever time permits him from his daily job. In the age of trolls, Kumar’s positive attitude is surely something to learn from.

  • Appearing for Trivago commercial, was his first advertising project and he claims to be a very ‘camera-shy’ person.

  •  According to reports, Kumar was born in India and raised in city of Ranchi, Jharkhand. He attended the Bishop Westcott Boys School in Ranchi, Jharkhand from 1995-2003, completing his matriculation. He later went to Pune where he attended the Marathwada Mitramandal College of Commerce, completing his Higher Secondary Education. In 2009, he graduated with a Bachelor’s Degree in Commerce from the University of Pune. He later attended Università Degli Studi Di Trento, (University of Trento) Italy, in 2009 from where he earned his Master’s degree in International management with a major in Economics in 2012.

  •  He is extremely active on social media platforms and doesn’t hesitate to express his views on a wide range of issues, ranging from politics to current affairs.

In midst of all the online players in the hotel booking space in India, which has Ranbir Kapoor for Yatra.com or Ranveer Singh for MakemyTrip, Abhinav is surely giving them a tough fight! Unlike the other players, it is to be noted here that, Trivago is only in the online hotel booking space till now.

(The above story first appeared on LatestLY on Aug 28, 2018 04:56 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).