Virat Kohli Has Insured His Beard or Not? Indian Captain Thinks 'Nation Wants to Know', Frankly No One Should Give a Damn!
Let us know in the comments section below, how did you like the brand's marketing strategy?
Mumbai, June 11: Over the last couple of days, social media went crazy with the news that Indian cricket team captain Virat Kohli is getting his beard insured. It all started with a video, which got leaked, a few days back, where two suited gentlemen were seen closely observing Virat's beard and clicking pictures of it. In the end, Virat was seen signing some official paperwork for the same.
The news was shared by Virat's teammate K.L. Rahul who took to Twitter and said- “Haha, I knew you were obsessed with your beard @imVkohli but this news of you getting your beard insured confirms my theory." These made his fans believe that Kohli, who is very possessive about his beard is indeed getting his beard insured.
On Sunday, Virat put all the speculations to rest, by tweeting an ad, which talks about the latest range of Philips trimmers. Kohli in the video, goes on to reveal that the reason behind his well-trimmed beard is the New Philips Trimmer.
Check the new ad from Philips
Now we all know why those cryptic tweets and videos with hashtag #ViratInsuresBeard were floating on social media over the last few days. It was a marketing gimmick by Philips.
Verdict
The ad is indeed a poor attempt done by Philips to market their product. More than the features of the latest product, the ambassador Virat Kohli stands out in the entire video. Yes, curiosity was there among the fans to know more about Virat and his beard. However, the video looks incredibly fake and the product forcefully planted. The script tries to make an impact, and create memorability with few desperate lines like- 'The Nation wants to suddenly know everything' taking inspiration from news anchor Arnab Goswami, or 'Yes insurance to karwai hain, but gaadhi ki, Daadhi ki nahi', but it fails miserably.
The product takes the backseat, and Virat Kohli hogs all the limelight, and this is the reason, why I feel the ad falls flat. The story-line and the brand connect is extremely weak, and it does not manage to break the clutter. It may have grabbed the initial eyeballs, but will this gimmick translate into sales?
(The opinions expressed in the above article are of the author and do not reflect the stand or position of LatestLY.)
(The above story first appeared on LatestLY on Jun 11, 2018 12:33 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).