‘Very Demure, Very Mindful’ Trademark Controversy: Who Is Jefferson Bates? Did He Trademark Jools LeBron’s Viral TikTok Catchphrase? Here’s All You Need To Know

The latest buzzword on the tip of everyone’s tongue is ‘very demure, very mindful.’ All thanks to TikTok, we often see various viral trends and challenges cropping up on the social media platform. The latest viral catchphrase that is taking the internet by storm is the ‘very demure, very mindful’ viral catchphrase. The trend was started by influencer Jools LeBron. It all started when the content creator took to social media and shared a video where she talked about how women need to be very mindful and very demure at work. Jools’ list of what counts as demure, mindful, and respectful at work includes how women do their makeup, how women style their hair and wigs, how they talk to their colleagues, and more. She also talks about how she would never show up at work looking like a clown or with a green-cut crease. The trend blew up on social media platforms, with celebrities and influencers joining in. ‘Very Demure, Very Mindful’ TikTok Trend Explained: Jools LeBron’s Catchphrase in Satirical Viral Videos Take Internet by Storm, Here’s What You Should Know About the Latest Buzz Online.

Jools then went on to make a series of videos on the trend. In the videos, she also talks about how women should open and shut doors politely and not bang them. That is very mindful and very demure. In the other videos, Jools’ also states that women should stand quickly in the aisle without disturbing other passengers and being demure and mindful also means being polite when asking for a lift. Her videos also quickly started meme fests and jokes online, with many people using the catchphrase very demure, very mindful for various instances in life and not just being demure and mindful at work. The trend also had people searching for the meaning of the word demure. The trend, which started as satire, now encourages everyone to be mindful of others and not just themselves and their appearances.

Very Demure, Very Mindful Trademark Controversy Explained

Earlier this month, influencer and content creator Jools LeBron had started the ‘very demure, very mindful’ trend that took the internet by storm. However, according to a report by TMZ, a person named Jefferson Bates from Washington State, trademarked the viral catchphrase, ‘very demure, very mindful.’ According to claims, documents were filed to trademark the phrase. The report also states that, the documents to trademark the catchphrase seem to be filed for promotional purposes, marketing and advertising. It seems that Jools LeBron did not take the trademarking of her viral catchphrase lightly. In a video, the influencer is seen shedding tears after she found out that her catchphrase had already been trademarked. Netizens took to social media and showed support for Jools LeBron. Here’s how netizens have reacted. What Is the Meaning of Demure? Here’s All You Need To Know About the Viral ‘Very Demure, Very Mindful TikTok Trend’ by Jools LeBron.

Jools LeBron Reacts to Very Demure, Very Mindful Being Trademarked

Very Demure, Very Mindful Catchphrase Trademarked by Jefferson Bates

Netizens React to Very Demure, Very Mindful Already Being Trademarked

That’s Not So Demure, Not So Mindful!

Jefferson Bates Is Not So Demure and Not So Mindful!!

Not Such a Demure and Mindful Move!

In a now-deleted TikTok video by the influencer and TikToker, she can be seen breaking down as she reveals that she really wished and had high hopes for trademarking the viral catchphrase she came up with. She adds that she did it wrong and did not try hard enough as she did not have the right resources. She also mentions that she planned on using the money for her family, but after investing so much money and time into it, someone else now has the trademark for the catchphrase ‘very demure,’ very mindful.’

(The above story first appeared on LatestLY on Aug 26, 2024 10:29 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).