At times of increasing cases of sexual harassment and violence towards women, the cause being highlighted on international platform comes as a sigh of relief. And while International awards and events have finally started giving women their due credit by showcasing their work, Twitter is also putting forth their stand. The recently ended Oscars was one of the most tweeted events of the year and Twitter has come up with an ad maintaining the momentum which was aired during the telecast.
With #HereWeAre a 90-second ad features women from different generations, races, and color. The poem played is an original by Denice Frohman and includes everyone from Hollywood filmmakers Issa Rae, Ava DuVerney, Julie Dash and Jennifer BreaIt.
It starts saying, "I heard a woman becomes herself the first time she speaks without permission." #HereWeAre campaign was started by women last year to hit Twitter's 2018 CES stage for an event on women in tech. Frohman continues reciting, "Say beautiful and point to the map of your body. Say brave, and wear your skin like a gown … Say hero and cast yourself in the lead role."
Watch the video here:
We stand with women around the world to make their voices heard and their presence known. To bring them front and center, today and every day. Join us as we say #HereWeAre pic.twitter.com/cN2Ik6bZU8
— Twitter (@Twitter) March 4, 2018
#HereWeAre was created by CMO Leslie Berland in January to talk about the lack of women speakers at CES this year. The beautiful inspiring poem closes by saying, "I heard this is how you make history, this is how you create a new world." The powerful poem ends with #HereWeAre appearing on screen. The ad gained a lot of praises on social media and commended Twitter's stand.
The ad comes after the popular hashtags #MeToo and #TimesUp created a huge impact on Twitter reaching worldwide discussing social issues including women's problems. After the latest video garnered eyeballs, celebrities like Beth Behrs, Laura Dern, and others tweeted about #HereWeAre on Sunday night.
(The above story first appeared on LatestLY on Mar 05, 2018 11:44 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).