Holi 2019 is almost here, and while the world prepares its celebration, bands are also busy with endorsing their products in the most interesting ways. Especially, the detergent brands, for whom Holi is a perfect time to spread their message. Surf Excel just released its 2019 Holi ad with the #RangLaayeSang. The ad consists of a beautiful story depicting children and sends across a message that Surf Excel describes on YouTube: "how the colours of Holi can truly be the colours of oneness - melting differences & bringing people together." Ever since the ad has been released Twitter is flooded with reactions to the commercial and most of them are encouraging. People are lauding Surf Excel for the concept of the ad and its meaning. However, Hindustan Unilever’s Surf Excel is also trending on Twitter for some negative reactions with #BoycottSurfExcel.  While many people are praising their ad by saying spreads the message of inclusivity and the joy of the festival of Holi, some people do not share the same message and are shooting hate tweets, leaving Twitter divided.

Watch the 2019 Holi ad by Surf Excel:

Here are some of the reactions that the 2019 Holi ad by Surf Excel has received:

Surf Excel ad reactions

Praises from authour Ravinder Singh

Some more lauding...

Some of the hate #BoycottSurfExcel tweets:

Surf Excel faces a backlash

Some tweets say they will stop buying Surf Excel

Boycott Hindustan Unilever Products #BoycottSurfExcel #Boycott_surf_excel #BoycottHindustanUnilever pic.twitter.com/dy2Lq6pdmZ

Hashtags such as #SurfExcelAd #BoycottSurfExcel have divided the internet between people who extremely hate or love the ad. No reaction has yet come from either Hindustan Lever or Surf Excel until now.

(The above story first appeared on LatestLY on Mar 10, 2019 03:04 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).