It all started six years ago when she was a student. The South African author Shubnum Khan participated in a free photoshoot because she wanted some nice headshots. It was natural for her to not think much about it until one of her friends messaged her to say that she was spotted on an immigration poster in a Canadian newspaper. Curious to know, Shubnum studied the picture and recalled the time it was taken. She soon discovered that her same photo was being used in several posters and advertisements promoting different products all over the world. Shubnum explained her ‘Cautionary Tale’ of stock images in a series of tweets on June 28 to aware the youths to be little careful.
The image of the South African author was seen on a McDonald’s ad in China, various immigration posters, skin products and even dating websites. “After some WTF moments, a friend reminded me we did a photoshoot a few years ago. When I was at university I heard about a free photoshoot by a CT photographer who promised us professional portraits in exchange for shooting us,” reads Shubnum’s tweet.
As she begins with her 'Cautionary Tale' of stock images!
So today I'm going to tell you the story of How I Ended Up with my Face On a McDonald's Advert in China - A Cautionary Tale. Six or so years ago, a friend in Canada posted a pic on my FB wall to say she found an advert of me promoting immigration in a Canadian newspaper. pic.twitter.com/QJ0nWpYNmQ
— Shubnum Khan (@ShubnumKhan) July 28, 2018
The photographer took photos of 100 various faces of all ages and races in Durban. Much like her friends, even she was excited. However, Shubnum admitted on Twitter how she unknowingly gave a photographer the rights of her image and found her stock photograph used commercially across the world. The participants signed a release form at the beginning, and Shubnum thought it was to permit him to use the photos of his portfolio. But she did not read the small print.
She was excited and overlooked the small print.
So I contact the photographer and he says, yeah, we signed away these photos (we took 3 photos - straight faced, smiling and crazy) and they're now stock photos that he sells. He says I might start popping up in places. So I start a reverse google search of these images & well, pic.twitter.com/etwsDanNEk
— Shubnum Khan (@ShubnumKhan) July 28, 2018
“If I’m not welcoming immigrants to Canada, I’m selling carpets in New York, leading treks in Cambodia, or looking for love in France,” mocks Shubnum.
Shubnum appears to sell everything!
but then I get into the hard stuff and I'm all about getting rid of those pesky eye bags. Haloxyl is the stuff to inhibit facial muscle tightening and is the buzzword (obvs) in anti-ageing eye cream pic.twitter.com/38pzU18Ybo
— Shubnum Khan (@ShubnumKhan) July 28, 2018
And apart from all the odd moments, she did not receive a single penny for any of these advertisements. Most importantly, they are misleading, dishonest and falsely promoting these products.
She did not receive a single penny.
So beside the fact that all of us were never paid for ANY of these advertisements, there's also the misleading and downright dishonesty of promoting these products. Eventually I contacted the photographer and said I didn't know I signed up for any of this, pic.twitter.com/ocpacnYd0W
— Shubnum Khan (@ShubnumKhan) July 28, 2018
Shubnum Khan’s advice to young people!
Be clever. Be aware. Don't get caught up. I'm sure I could have made some money out of this, but instead I'm out there promoting acne cream while someone else gets the profits.
And now you know.
— Shubnum Khan (@ShubnumKhan) July 28, 2018
She further informed that her photographer would take the photo down as it could affect her work as an author. Shubnum is a South African author and an artist who is famous for her 2011 novel Onion Tears that records the lives and journey of three generations of Indian Muslim women in South Africa. At present, she is working on her second novel.
(The above story first appeared on LatestLY on Jul 29, 2018 06:50 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).