Malayalam actor Priya Prakash Varrier became an internet sensation overnight with a wink. And now Vadodara City Police is using the actor with millions of following to reach out the message of safe driving to people. With a caricature of Priya from the popular song 'Manikya Malaraya Poovi' from the upcoming film 'Oru Adaar Love', the message urges people to drive carefully. The caption reads, Accidents happen in the wink of an eye." It further reads, "Drive carefully, without distraction" with hashtag #TrafficEkSanskar.

Priya who was praised immensely for her eyebrow antics stole the hearts of millions. The 18-year-old from Kerala, became an internet sensation after her song from the upcoming film went viral earlier last month. Priya who was on the top on social media trends now has over five million followers on Instagram.

Here is the poster:

Vadodara Police seems to be following the footsteps of Mumbai and Bengaluru City Police who are known for their social media presence. Bengaluru, Pune and Nashik Police also similarly use references from popular culture in their social media posts to spread a social media. The new age techniques used by law enforcing team has always been praised on social media.

They have time and again drawn references from popular shows like Stranger Things, Game of Thrones among many others. Famous movies and TV serials have also been subject to quirky messages by them. Playing around with words, using pun and wit are quite normal in their posts to draw the attention of social media users.

(The above story first appeared on LatestLY on Mar 24, 2018 04:32 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).