For the longest of times, this has been a fashion industry gospel: plus size women would not spend much money on fashion because of lack of options. We would not see them in the ramps, won’t really show their arms, legs or cleavage. Thankfully, times have changed. Now they are rocking fringed skirts, body-con dresses and everything their skinnier counterparts do. The fashion and beauty industry has today made significant strides when it comes to becoming more body-positive. But sadly, there have been a few setbacks along the way. The latest misfire comes from a famous lingerie company “Plus Size Baby," who chose to have "zero size" models advertise their plus size lace panties. The image of the thin model wearing oversized panties is now viral, and Twitterati is furious over the offensive ad by the lingerie company. Beauty Comes in Plus Sizes! UK Fashion Firm Sells World’s Largest 50 Size Knickers; Bold Women Brace Them All. 

The US-based company’s website which connects its users to a variety of deals, currently has photos of thin models fitting their bodies into what are advertised as plus-size panties. The images depict the slim models stretching the fabric to what has been created and advertised for the plus-size women. The photos quickly went viral, and people online are clearly not pleased with this depiction of plus-size fashion. 5 Plus-Sized Body Positive Instagrammers Who Give Us Major Beauty Goals. 

Sexy Lace Panties for Plus Size Women

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Ironic Much?

Some Scrolled Their Website, And it Only Got Worse

It took a lot of struggles, debates and creativities for the fashion industry to shun all stereotypes and grow as a desirable business in all the truest sense. Companies such as Plus Size Baby, is making it hard for the trendsetters and they must immediately remove all such images from its online store.

(The above story first appeared on LatestLY on Apr 30, 2019 09:45 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).