In the last few days, a lot of jokes about the snack Kurkure with reference to it containing plastic were taken down from the internet. The companies Facebook, Instagram, Twitter were asked to delete these jokes after an interim order from the Delhi High Court which asked to remove or block content which pointed out that Kurkure contains plastic. The manufacturer company PepsiCo, based in America obtained this interim order to delete all the defamation suits consisting of the many jokes that were on social media. YouTube videos too showing any defamatory content was asked to take down. But the result has backfired with more jokes being made about Kurkure containing plastic.
When news reports came about Kurkure containing plastic a while ago, the sale was affected. To counter the problem PepsiCo India moved to the High court. A company spokesperson said in a statement, "This step has been taken to protect brand equity, a matter that we take very seriously at PepsiCo. We are working constantly with all the platforms, to collectively counter the issue of spread of fake and defamatory content, following all procedural obligations to ensure compliance with the court order."
While the company may have thought the restraining order would get them a respite, Twitterati has proved otherwise. There are only more and more jokes being made on Kurkure containing plastic.
Take a look at some of the jokes making fun of Kurkure yet again:
So Pepsi took down a bunch of tweets about Kurkure being plastic?
Man just when I was thinking of recycling them
— Akkan Just Miss (@sridhar_deepak) July 26, 2018
What is Kurkure like?
Talking to Kurkure be like pic.twitter.com/pkiNbaZ3m7
— Rohan Venkataramakrishnan (@RohanV) July 26, 2018
Kurkure consists of...
Did you know: Plastic is made of Kurkure.
— Aisi Taisi Democracy (@AisiTaisiDemo) July 26, 2018
Making most of the trend
PepsiCo trying to block tweets on Kurkure pic.twitter.com/5kj1wxR9yP
—  (@jugaadist) July 26, 2018
These jokes will not really help the interim order which took down all the earlier jokes in the first place. Wonder if these too will see a crackdown? But then what they say, the more you try to hide or put out something, the more it will come in your face.
(The above story first appeared on LatestLY on Jul 26, 2018 11:00 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).