Pakistani morning TV Show Jago Pakistan Jago went overboard when they telecasted an episode showing make-up for the darker skin. While the concept was good, their execution failed miserably when they had fairer models painted their faces dark! Obviously, the move attracted a lot of backlashes as it showed Pakistan’s obsession with the fair skin.

The models called to demonstrate had their faces darkened while their arms, very fair. It was beyond ridiculous and promoted racism so evidently. Twitter users were angered and called out to the channel for using such a measure to showcase the idea of bridal makeup for darker skin. People targeted even the Instagram account of the show’s host actress Sunam Jung. What is even more surprising is neither the channels or anyone from the show has issued an apology over their incredulity. The show kept on repeatedly telling the difficulties of applying make up for the dark skin.

Take a look at the full video of Jago Pakistan Jago's episode:

People from within the country were enraged by such display on TV. Pakistani-American Saher Sohail wrote, "What were you thinking? "When some of you shared this with me I honest to God couldn't believe it.”

Take a look at how Twitter reacted:

Stop overdoing the hardships! 

Racism is never okay

The way the show took the racism issue is a new low level attained. This is no right way of showcasing makeup tutorials. Hope the channel realises their mistake soon.

(The above story first appeared on LatestLY on Mar 17, 2018 11:58 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).