Online Fashion Store PrettyLittleThings Wins Hearts by Showcasing Clothes in Two Different Body Types
Giving a better visual of how an outfit will look on someone with a wider body frame, the website has two models donning the same outfit.
Online shopping could be convenient but there is a big problem when it comes to choosing sizes. Most of the clothes shown in the online shopping platforms are for a certain body type and the models who don them are also a certain perfect figure. So you can never be sure if what you see online will fit you just as well. And shopping online is a nightmare for people with a plus size body frame. Since the models used for the attire display are mostly slim, one can never be sure how the attire will look on other body types. But clothing brands PrettyLittleThings is winning all the praises for showcasing their collection in two body types. Asos Launches Wheelchair-Friendly Jumpsuit; Fashion Company Gets Into Social Media’s Good Books, Once Again!
Giving a better visual of how an outfit will look on someone with a wider body frame, the website has two models donning the same outfit. While one model is standard slim size, another one is for the plus size. The initiative is naturally appreciated by women on social media, for bringing in inclusivity of women with plus-size. PrettyLittleThings is getting all the wonderful appreciation online. 5 Plus-Sized Body Positive Instagrammers Who Give Us Major Beauty Goals.
Check How Women Reacted to PrettyLittleThings's Collection Shown on Two Different Sized Models
Every clothing website should be listening
Wanting more body types
Why isn't this a norm already?
More representation needed
While there are clear fans out there of the move, some have asked to be even more inclusive. People have suggested to include more skin tones, people with disabilities, shorter models as well. But this is indeed a good start that has impressed people already. Maybe all the clothing brands can take the hint? It is good to see at least one site out there is considering different body types.
(The above story first appeared on LatestLY on Nov 08, 2018 05:09 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).