Nike Launches First Ever Plus-Size Mannequins to Promote Inclusivity and Body Positivity! Internet Is Divided
"To celebrate the diversity and inclusivity of sport, the space will not just celebrate local elite and grassroot athletes through visual content, but also show Nike plus size and para-sport mannequins for the first time on a retail space. "
Inclusivity and diversity have been the most important agenda globally. Even with most brands and organisations are now being called out if there is is no trace of inclusivity and diversity. The most recent example of brands displaying inclusivity is Nike. The sports-giant is adding plus-size mannequins to its flagship London store. The Nike store on Oxford Street becomes the first to have plus size and para-sport apparel displayed on mannequins. A significantly body-positive and inclusive move, Nike has surely has taken a huge step towards equality. The step aims at making an effort to celebrate all body types and not just the "conventionally accepted ones." The first plus-size collection was launched in 2017 and now they plan to introduce the mannequins to other stores. Plus Size Baby Store Panties Worn by Zero Size Models! Twitter Is Furious Over the Offensive Ad by Lingerie Company.
"To celebrate the diversity and inclusivity of sport, the space will not just celebrate local elite and grassroot athletes through visual content, but also show Nike plus size and para-sport mannequins for the first time on a retail space. With the incredible momentum in women’s sport right now, the redesigned space is just another demonstration of Nike’s commitment to inspiring and serving the female athlete," said Sarah Hannah, Nike's general manager and vice president for women in Europe, the Middle East and Africa said in a press release.
Plus size fashion bloggers and Instagrammers are hailing Nike for their inclusivity and encouragement for women of all shapes to embrace their bodies. However, while the move has been highly appreciated everywhere, some people still believe that it isn't probably the best Nike could have done. Garnering all kinds of opinion, Nike's step of bringing in a plus-size mannequin is being named "obese" mannequin promoting an unhealthy lifestyle. Some are simply calling it a marketing strategy and dismissing it as a step towards body positivity.
Take a look at some of the reactions:
One of the responses to people shaming the plus-size mannequin:
Another one
What do you think?
People are really happy
Read this one
Business strategy
Opinions are so many that it is even difficult to conclude something. Well, whether it is a business strategy or a move towards inclusivity, it surely is encouraging! What say?
(The above story first appeared on LatestLY on Jun 10, 2019 09:24 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).