Netflix's New Romantic Comedy 'To All the Boys I’ve Loved Before', Mistaken Product Placement Helps Yakult Yoghurt See a Spike in Sales, Stock Up!
It is indeed a much-needed boost after global yoghurt giant Danone announced plans to sell about $1.8 billion of the Japanese company's stock.
Japan, September 4: Viewer's of Netflix’s new romantic comedy, “To All the Boys I’ve Loved Before,” have noticed the main character’s sister drinking a yoghurt out of a little bottle which resembles Yakult, according to a Bloomberg report. In the movie, the drink is called a “Korean yoghurt smoothie,” but audiences have clearly spotted Yakult’s “distinct red foil top", and are talking about it on Twitter, said Mark Bachman, head of M Science’s TickerTags, a research firm that analyses the relationship between social media and a company’s performance. Netflix Becomes World’s Most Valued Entertainment Company, Surpassing Disney
As a result of the conversation about the brand on Twitter, there is an increase in brand awareness and the shares of the company which had dropped about 6 percent this year amid slower sales growth, saw a jump of 2.6 percent since the movie was released on August 17.
It is indeed a much-needed boost after global yoghurt giant Danone announced plans to sell about $1.8 billion of the Japanese company's stock.
(The above story first appeared on LatestLY on Sep 04, 2018 12:23 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).