Mumbai, August 29: The advertising watchdog Advertisement Standards Council of India (ASCI) has cracked its whip on Mankind Pharma's Manforce Cocktail condom ad, featuring Sunny Leone, for violating the advisory by the Ministry of Information and Broadcasting. It requires such advertisements, which are not suitable for viewing by children, to adhere to watershed hours. Condom Ads in India! MIB's Parameter of Sexually Explicit & Adult Content is Confusing, Watch These Uncensored Durex, Kohinoor & Playgard Ads to Decide.

ASCI pointed out that the Manforce television advertisements aired on multiple channels by the advertiser contravened the advisory of the Ministry of Information and Broadcasting dated December 11, 2017, that such advertisements can only be aired during the watershed hours i.e. post 10:00 p.m. till 6:00 a.m. The CCC further observed that the advertisement ought to have been aired during the watershed hours as several intimate scenes between the male and female protagonists were inappropriate for family viewing, especially by children.

Check the Manforce Cocktail Condom ad here:

During the month of June 2019, ASCI investigated complaints against 334 advertisements, of which 106 advertisements were promptly withdrawn by the advertisers as soon as they received communication from ASCI. The independent Consumer Complaints Council (CCC) of ASCI upheld complaints against 190 advertisements, out of 228 advertisements evaluated by them. Of these 190 advertisements, 112 belonged to the education sector, 40 belonged to the healthcare sector, 10 to personal care, 7 to the food & beverages sector, 5 to the media/broadcasting sector, 5 from consumer durables and 11 were from the ‘others’ category.

(The above story first appeared on LatestLY on Aug 29, 2019 04:10 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).