US Vice President Kamala Harris is fully embracing viral memes and online trends as she launches her presidential campaign after President Joe Biden decided not to run for re-election. What was initially President Joe Biden’s former campaign profile on X, was the home of a new neon green banner with the words ‘Kamala Hq’ inscribed on it. Not only did the banner officially launch Kamala Harris’ presidential campaign, but it also showed that she is embracing her status as Gen Z’s ‘brat’ icon. The phrase ‘Kamala is brat’ was first tweeted by singer Charli XCX. It kickstarted the 'brat summer' trend. Ever since she tweeted ‘Kamala is brat,’ the phrase went viral online, with many people making memes and jokes about it. That’s not all! Kamala Harris is also embracing and incorporating songs such as pop musician Chappell Roan's 'Femininomenon' along with other statements, thereby increasing her profile reach and gaining more traction among Gen Z's and active social media users. Kamala Harris Coconut Tree Funny Memes Are Back! Hilarious Coconut Jokes Break the Internet As Indian-Origin Leader Runs for US Presidential Race.

Brat Pop Meme Explained

British pop singer Charli XCX tweeted, ‘Kamala is brat.’ This kickstarted the 'brat summer' trend and caused a wave of memes and jokes on social media platforms. Charli released an album titled Brat last month. According to Charli, Brat does not refer to a name. It in fact refers to a lifestyle; one that is inspired by rave culture and noughties excess. On social media, Charli had explained that the archetypical brat is a girl who is a little messy and likes to party; at times, she may say some dumb things, but she feels like herself. But she could also have a breakdown, but picks herself by partying through it. For the backdrop of her album cover, Charli chose a neon green lime colour since it represents both the highs of a long night out as well as the crash that comes with a hangover. This same neon green banner with the text 'Kamala Hq,' was used on Kamala Harris' official social media profile before being taken down.

Singer Charli's Kamala Is Brat Tweet

Brat Icon

Brat Kamala Shirts Anyone?

Brat Coconut Tree Remix

New Brat in Town

Femininomenon Explained

Pop Musician Chappell Roan coined the unique word ‘femininomenon,’ which is a combination of feminism and phenomenon. Femininomenon is the opening song of Chappell Roan’s debut album titled, "The Rise and Fall of a Midwest Princess." This word has been incorporated by US Vice President Kamala Harris in her presidential campaign. Kamala Harris is leaning into this trend as well and using it to boost her profile among Gen Zs and the youths.

Phenomenon or Femininomenon?

It's a New Femininomenon

In addition to the above trends, Kamala Harris’ ‘coconut tree’ comment from her speech at the swearing-in ceremony of Commissioner’s for the President’s Advisory Commission on Advancing Educational Equity, Excellence and Economic Opportunity for Hispanics in 2023 has also resurfaced and going viral online, with many people sharing memes calling her a coconut tree and joking on the comment. Simpsons Prediction on Kamala Harris' US Presidential Victory? X Users Find Similarities Between Lisa Simpson’s Outfit As First Female President of US in ‘Bart to the Future’ Episode and Kamala Harris’s Inauguration Outfit, Posts Go Viral.

Of course, memes, jokes and online trends won’t win you a presidential election, but they sure have put Kamala ahead of the others and livened up the race. Kamala Harris has very cleverly made use of the jokes, memes and online trends around her to revive her image and give it a much-needed boost.

(The above story first appeared on LatestLY on Jul 24, 2024 11:02 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).