The Indian rupee is going through an all-time low and breached the 69 per dollar mark on Thursday. Owing to the high crude oil prices and weak macroeconomic fundamentals, the rupee ended record low crossing 68.87 per dollar, hit on November 24, 2016. And Durex known for cashing in on mostly talked about events, couldn't stop but make reference to 69, the sex position. While stockbrokers and businessmen faced the bruises of the rupee trading low, Durex creatively fit the number tickling the funny bones of social media users.

The ad with 69 written in bold reads,"Perform well in every position." With the hashtag #RupeeAllTimeLow, the Facebook post's caption reads, "Rupee may not perform in this position but you can!"

Check out the Facebook post here:

Durex is known for being on the top of their social media game by bringing in cheeky references of current affairs and relating it to their products. From FIFA World Cup 2018, the birth of the third royal baby, Anushka Sharma and Virat Kohli's marriage, Teachers' day, they find references in everything.

Meanwhile., the US dollar ended sharply lower against the rupee at Rs 68.46/47 per dollar today. The US dollar ended sharply lower against the rupee at Rs 68.46/47 per dollar today. It ended at Rs 68.79 per dollar on Thursday after reaching the all-time low mark on Thursday. The Reserve Bank of India today fixed the reference rate of the rupee at 68.5753 against the US dollar and 79.8491 for the euro. The corresponding rates were 68.9389 and 79.6382, yesterday.

(The above story first appeared on LatestLY on Jun 29, 2018 06:54 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).