Mumbai, September 4: Durex condoms, which is known for their smart and witty marketing strategy is back. The brand never misses an opportunity to hop on to a topical event and the latest is where they have congratulated the Indian team for finishing big at the Asian Games 2018 with 69 medals and also ending on a cheeky note saying that 'It's a win-win position'.

Durex has always amazed everyone with their smart social media advertising marketing. At a time, brands in the condom category are struggling to make noise on television, Durex continues to go strong on social media and interact with their end-consumer base. Asian Games Medal Tally 2018 Updated: Indian Men's Hockey Team Wins Bronze, Takes India's Medal Tally to 69 in Current Table and Country-Wise Medal Standings.

Check the ad here:

Yearend Special: Cricketers Who Became Fathers in 2024-Virat Kohli, Rohit Sharma and Others

Mumbai, September 4: Durex condoms, which is known for their smart and witty marketing strategy is back. The brand never misses an opportunity to hop on to a topical event and the latest is where they have congratulated the Indian team for finishing big at the Asian Games 2018 with 69 medals and also ending on a cheeky note saying that 'It's a win-win position'.

Durex has always amazed everyone with their smart social media advertising marketing. At a time, brands in the condom category are struggling to make noise on television, Durex continues to go strong on social media and interact with their end-consumer base. Asian Games Medal Tally 2018 Updated: Indian Men's Hockey Team Wins Bronze, Takes India's Medal Tally to 69 in Current Table and Country-Wise Medal Standings.

Check the ad here:

When you’re in it to win it, you finish big! #AsianGames2018 pic.twitter.com/waGdwlJEDR

— Durex India (@DurexIndia) September 3, 2018

Durex has a market share of around 2-3 percent in the overall Indian condom market. In our country, there is a lot of hush-hush around the word sex, people consider it as a taboo, so brands in the condom category face an extremely tough time to advertise their products. The brand Durex not just promotes safe sex in a fun way, but it should also be used as a marketing case study.

(The above story first appeared on LatestLY on Sep 04, 2018 11:35 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).