Did Ola Cabs Manage to Fool You Again This April Fool’s Day With Ola News Network?

At the onset of every April Fool’s Day, it has become an annual affair for Ola Cabs now, to pull up a marketing stunt to grab eyeballs and ‘fool’ their customers. This year, two days prior to April 1, the online-cab aggregator announced that, they are now venturing into journalism, with the start of Ola News Network (ONN).

The cab-service provider aimed to provide instant hyper local news, brought in by their million-strong partners, present in over 110 cities across India. It further invited suggestion from the audience, by asking people to reply with their areas, topics and issues, they would want ONN to cover.

It further came into the limelight, as people as well as brands started talking about it.

Towards the end of the day, Ola revealed that the launch of ONN was a April Fool’s Day prank, which they were playing and they had fun doing it.

Some of the other pranks played by Ola Cabs in the last few years are, in 2015, Ola Cabs introduced Ola Air, a chopper service aimed to fly people to their destinations in real-time at just Rs 499 per hour. In 2016, the cab-service provider, started #OlaRooms, their latest innovation that allows customers to spend the night in their cabs.

Do you think these stunts by the brand are getting redundant and they need to devise new marketing strategies to connect with their consumers? Let us know in the comments section below, did Ola Cabs manage to fool you this year with Ola News Service for April Fool's Day?

(The above story first appeared on LatestLY on Apr 02, 2018 09:50 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).