#BreakTheBeard Challenge is Back during VIVO IPL 2018! Ravindra Jadeja & Shikhar Dhawan Dab, While Revealing Their Trimmed Beard Look
This is a great strategy adopted by Indian Premier League to create maximum chatter on social media and engage with the audience.
Last year, during the Indian Premier League (IPL) season, Ravindra Jadeja started the Break The Beard challenge, where he shaved off his beard because he wanted to change the look in the dressing room. The challenge was to shave your beard and upload short videos on social media, using the hashtag #BreakTheBeard. Soon other players, like Rohit Sharma, Ajinkya Rahane, Hardik Pandya, Shikhar Dhawan, Zaheer Khan and others followed him and it became a huge trend on social media. This year too during the on-going IPL 2018 season, cricketers Ravindra Jadega and Shikhar Dhawan have revived the challenge and have posted short videos of their trimmed beards, while dabbing.
Watch Shikhar Dhawan attempting a dab style to show his trimmed beard look:
Watch Ravindra Jadega showing his trimmed beard look:
There is a lot of noise on social media, and people are appreciating the players' trimmed look. This is a great strategy adopted by Indian Premier League to create maximum chatter on social media and engage with the audience. Last year during the Pro Kabaddi League season, Ravindra Jadeja challenged Anup Kumar, captain of U-Mumba and the latter too accepted it and posted a video of his new look on Twitter. It will be interesting to see, which cricketer will be the next one to accept the #BreakTheBeard Challenge.
(The above story first appeared on LatestLY on Apr 12, 2018 02:06 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).