Brat Summer Trend Explained: What Is Brat Summer? Feral and Green, Here’s What You Should Know About Charli XCX’s ‘Brat’ Album-Inspired Trend That Has the Internet in a Chokehold

You can love the lime green colour or you can hate it, but you just cannot ignore it! Seeing lime green everywhere? Well, the colour lime green and the terms ‘brat’ and ‘brat summer’ are having their moment in the spotlight. These terms have quickly gone viral online and show up literally everywhere. While most are aware of what the brat summer trend is all about, some are not! For the uninitiated, the ‘Brat Summer’ trend was started by British singer and songwriter Charli XCX. The trend gained traction after she tweeted 'Kamala Is Brat,' referring to US Vice President Kamals Harris. You can blame Brat, or you can blame Charli XCX for the sudden burst of neon green. The trend has even made the Arial font and font size popular. Ever since the album was released, the slime green shade, or neon green, has been everywhere, from marketing billboards and TikTok dances to Instagram reels and YouTube shorts, apparel, and fashion fads. Gen Z and Millennials can be seen sporting neon green t-shirts, tops, and pants with the word brat inscribed on them. It even inspired feminism, among others. It has even sparked memes and celebrities recording dance videos while dancing to songs from Charli’s album and clips, that has prompted everyone to join the brat summer trend. Kamala Is Brat Pop Meme Explained: From the Viral Brat Summer to Femininomenon, Here’s How Kamala Harris’ Election Campaign Embraces Memes and Internet Trends.

Brat Summer Trend Explained

Around last month, British singer and songwriter Charli XCX released her album titled Brat, with the trending neon green or slime green colour as the album’s theme. She then tweeted, 'Kamala Is Brat,' referring to the US Vice President, who had just launched her presidential campaign after US President Joe Biden decided not to run for re-election. Several netizens took to various social media platforms to make memes on Brat Kamala. In a bid to get votes from the youth and young voters, Kamala Harris chose to embrace the trend and even made her social media handle to the same neon green colour for a while before taking it down. This officially kickstarted the trend, which helped market Charli’s album and started the brat aesthetic. Charli says that the word brat does not refer to a name. Instead, it refers to a lifestyle that has been inspired by rave culture and noughties excess. When explaining what an archetypical brat girl is like, she says that she likes to party; she is a little messy; and even though she may say dumb things or have a breakdown, she will pick herself up. Charli specifically chose the specific shade of green since it represents the crash that comes with hangovers as well as the highs that come after a long night out. Hence, the brat summer trend encourages people to take risks, be bold, embrace themselves and be uncomfortable. The main focus of Brat is being imperfect, edgy, messy, carefree, bold, and confident, as opposed to poised, correct, polished, and clean. Jessica Alba Nails the 'Brat Summer' Viral TikTok Trend, Dances to Charli XCX’s Song ‘Apple’ in a Black String Bikini, Video Goes Viral (Watch).

Kamala Is Brat

The New Brat Icon

Brat Summer Fashion

Jessica Alba’s Brat Summer Trend Dance

Brat Summer is a chaotic movement. It takes inspiration from other trends, like rat girl summer and feral girl summer. Born from the iconic album cover, the ‘brat’ aesthetic has evolved into a full-blown lifestyle. It is being embraced with open arms by Gen Z and millennials alike. Brat Summer is not just a colour or a look; it's much more. It's a rejection of perfection and an unapologetic celebration of individuality.

(The above story first appeared on LatestLY on Jul 26, 2024 05:06 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).