Celebrities and their brand endorsements can leave a huge impact on their fan-following sometimes. With products like fairness items or skin lightening creams, there is always a risk. Blac Chyna is the latest one who has come under fire for endorsing Whitenicious, a skin lightening cream. The reality star announced her collaboration and invited people for the official launch of the face cream which will take place on November 25 in Nigeria. Fans were enraged with her latest deal and called her out on social media, for the idea and also the venue of choosing Africa for the launch. Fairness Creams Are Not Safe? Government to Ban Over-the-Counter Sales of Steroid-Laced Creams. 

The face cream is so luxurious that even its packaging screams fancy. The cream jar is handcrafted with Real Swarovski crystals and thus costs $250 for 100g. Chyna's reps told the TMZ that the star has been using the cream for years, "She has been using Whitenicious dark spot corrector for a few years to deal with her hyperpigmentation. She felt this was a good deal for her because a lot of women of colour suffer from skin issues." Fans were clearly not happy with the kind of message she was passing on. Can Your Fairness Cream Cause Cancer? 8 Body Care Products That Can Harm You. 

Check Black Chyna's Post about Whitenicious Skin Lightening Cream Launch in Nigeria

Check Tweets Slamming Black Chyna for Endorsing Skin Lightening Cream Whitenicious

The Place of Launch is a big problem here

Comments off? Was she sure of the backlash?

The whole problem with the fairness creams

That is the entire problem with such products, which encourage a skewed idea of defining beauty. Meanwhile, the description of the product on their website states, "This protective illuminating product helps restore radiance and moisture while providing UV protection." Fans were clearly not happy with the idea and even the venue chosen for the launch. As they have made their displeasure clear wonder if Blac Chyna has any reaction to defend her?

(The above story first appeared on LatestLY on Nov 21, 2018 08:01 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).