The India vs Afghanistan match in the ongoing ICC World Cup 2019 series on Saturday saw the former winning. While Afghanistan lost the match, the team put on a tough show and won praises of social media users and otherwise. Meanwhile, following the match, internet users with an eye for details tweeted why Team India wore a jersey with Chinese brand Oppo while, Afghanistan's sponsors included Indian diary branch Amul. As Twitter continues to question the reason for Amul not being sponsors for the home country, some farmers in Assam have come out in support of Afghanistan cricket team and they have a reason. Team India Wears Jersey With Chinese Brand OPPO While Afghanistan Sports Indian Company Amul's Logo in ICC CWC 2019, Twitterati Divided.

According to Northeast Now, thousands of milk farmers in Assam support Afghanistan cricket team and have a strong reason for it. While they are very much in love with their homeland, they have a special place in their hearts for the Afghanistani cricket team. These farmers are the members of Amul's Milk Producers' Welfare Associations (MPWAs) in Assam. The report quoted Ranjit Das, a farmer as saying, "As milk farmers, it was always difficult for us to sell milk in good price in the villages. And, it is because of Amul, we all are now getting good price for our milk." Mohammed Shami Becomes First Bowler to Take a Hat-Trick in CWC 2019 During IND vs AFG Match; Joins Elite List of Players to Have Taken World Cup Hat-Tricks.

Since the last couple of years, The Gujarat Cooperative Milk Marketing Federation Ltd, which markets Amul products have been registering farmers under MPWAs in Central and Lower Assam districts. With which milk farmers found a better way to sell their products resulting in an income boost for them. Today, around 75,000 milk farmers in Assam work with Amul.

Over a period of time, Amul brought in various methods to increase the productivity of these milk farmers. The productivity enhancement programme for producers included the supply of balanced cattle feed, veterinary services, fodder seed among others. And as Afghanistan cricket team wore the 'Amul' jersey, it brought pure joy for farmers in Assam. Amul has the largest market share in the sale of milk in Guwahati among northeastern states.

(The above story first appeared on LatestLY on Jun 23, 2019 01:00 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).