As the rescue and relief operations in flood-hit Kerala continues, Amul has dedicated one of their popular topical ads to God's own country. Kerala has been witnessing the worst floods in a century and now the entire country has come forward to help them. As per reports, until now 357 people have lost their lives in the natural disaster and loss of Rs 19,512 crore has been caused. Portraying the turmoil Kerala is currently witnessing, the topical ad shows men from Army and Air Force rescuing Amul's mascot girl along with a boy.

The Centre launched massive operations, along with Army, Navy, Air Force, Coast Guard and National Disaster Response Force (NDRF) to rescue those stranded. Amul shared the ad on Twitter with the caption: 'Amul topical: The tragedy of the Kerala floods'. The ad reads: 'God please help your Own Country. Help with your relief and belief!' Kerala Floods: Air India ,IndiGo, Jet Airways, GoAir, SpiceJet Start Special Flights As Part of Rescue Operation

Here is Amul's ad on Kerala floods:

Various states in the country announced relief packages for Kerala. On Sunday, Prime Minister Narendra Modi announced a relief fund of Rs 500 crores to the state other than the financial assistance of Rs 100 crore declared by Home Minister Rajnath Singh.

At least 10 lakh people are in relief camps set up by the government across the state. Local fishermen who voluntarily toiled throughout the four days in rains and floods were much appreciated by the Chief Minister.

Union Tourism Minister KJ Alphons was quoted saying, "Today we have nearly one million people in relief camps. The district collectors are working as coordinators and providing supplies. Central forces are providing all possible services to Kerala. Biggest heroes are fishermen, they came in 600 boats and are rescuing stranded people."

(The above story first appeared on LatestLY on Aug 20, 2018 03:32 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).