Amul's Topical Ad on Communication With Vikram Lander Has People 'Loving Them to The Moon and Back'
Indian dairy brand Amul has made a beautiful topical ad on establishing communication with Chandrayaan-2's Vikram moon lander. The cute ad has people showering them with praises online.
If there is one thing that has gripped everyone's attention in the nation it is the Chandrayaan 2's landing on the lunar surface. The Indian Space Research Organisation is making every bit of an effort to make contact with the Vikram Lander. Indian dairy brand Amul too is hopeful of the communication and have made a beautiful topical ad on India's moon landing mission. There are constant updates about the location, the first of images of the Vikram lander, but the communication is yet to be established. And together a nation sits and hopes to have that soon. Amul Topical beautifully depicted the dreams of the mission accomplishment by using the Bollywood song Dil Hai Chotasa, Chotisi Asha.
ISRO chief K Sivan broke down in front of PM Narendra Modi after the communication with Moon Lander Vikram was lost on September 6. Just 2.1 km from the lunar surface and the space agency is working hard to re-establish the contact. The efforts to reconnect will go on for the next 14 days which gives more hopes to everyone. Amul has used the same the hugging moment between Sivan and PM Modi along with a line, "Chaand taaro ko choone ki asha..." from the popular song of Roja.
Check Amul's Topical on Vikram Lander:
The topical is already a hit among the people with over 2,500 likes in just a few hours. Some people mentioned that they were proud of Amul along with ISRO and their constant efforts to make India reach the moon. Check some of the reactions from netizens. Amul Celebrates Chandrayaan 2 Launch With a Lovely Topical Ad, View Pic.
Hats Off!
Love to The Moon and Back!
Capturing Mood of the Nation
It is indeed a cute ad by Amul which sums up the emotion of the entire nation right now. Amul Topical ads always connect with the audience and just their taglines are enough to make the striking cord. By using the simple line from a Bollywood song, they showed the dream that is harboured by each one in the country today.
(The above story first appeared on LatestLY on Sep 09, 2019 07:50 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).