The show first aired in 2009 on television. It also starred late actor Sushant Singh Rajput as Manav. It went digital in 2020. Asked what makes the show so popular, she said: "I think with honesty towards everything. It's honesty. 'Pavitra Rishta' has something. That love and bond. You don't need to do too much. 'Pavitra Rishta' is a blessed show."