The product in question is a 'smart' vibrator called the Lioness - a cross between a sex toy and a fitness tracker that produces data synced to a smartphone app. The Lioness provides biofeedback on one's sessions and measures many aspects of sexual pleasure, including how long it takes to have an orgasm, its duration and its intensity. CEO and co-founder of Lioness, Liz Klinger said that it is much like a Fitbit - users can track their experiences and experiment in a structured way.

Smart sex toys like Lioness track some of the physiological mannerisms the female body undergoes in the throes of pleasure and orgasm. From pelvic floor contractions, body temperature to pressure of touch and more can be measured and relayed to users on an app or interface. The end goal of all this data, as Liz explains, tracking and interpreting the body's responses to pleasure helps users see patterns in what works and what doesn't. This she says, can lead to 'better sex, more pleasurable experiences and even better orgasms'.

Invented by Liz, Lioness is designed to overcome the gaps in knowledge about female pleasure. The app-vibrator duo collects and interprets encrypted and anonymous data on users' pleasure patterns. Users can also pose questions to and receive support from an online community of the like-minded Lioness pride.

Lioness is a female-led company that was started by a group of grads at the University of California at Berkeley. The company raised 1.4 million dollars from Creative Ventures and early stage angels and it debuted the Lioness Vibrator in August 2017. The company has already shipped more than 1000 of its pre-ordered units and it's gearing up for further production.

(The above story first appeared on LatestLY on Jul 24, 2018 05:14 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).