Singer Rihanna has not just her songs topping the charts but she’s taken her beauty standards on the same level! The songstress had launched her own beauty products range called Fenty Beauty on September 8, and ever since the products are selling like hot cakes. Fenty beauty has got is deserving accolade in Time’s 25 Best Inventions of the Year 2017. When Rihanna launched her makeup line, the inclusive shade range which including almost 40 shades became too popular. The brand ranks itself with other innovative products like a personal robot, the iPhone X, a heating mug, Adidas performance boosting shoe, Tesla electric car to name a few.

Rihanna launched Fenty Beauty in September, catered to women of all skin tones. The 40 shades were, of course, diverse and merging with all skin tones, making them an instant hit. Mainstream beauty products tend to restrict themselves to the fairer skin. Talking about this achievement Rihanna says, “Makeup is like a secret weapon. It can go from very subtle to a complete transformation. It was important that every woman felt included. We are all so different, with our own unique skin tones, so we started with the 40 foundation shades out the gate.” Rihanna kept herself involved in the development process of the products at all times.

When Rihanna got her targets right, her sales went booming. The products of Fenty beauty were sold out fast. Other companies then started launching the products in similar vein targeting other skin tone women. But Fenty beauty had made its mark.

On release of every product- a lipstick, foundation, primer or eyeshadows, each one was a hit. Rihanna also gave a very exciting hint about some new launches the brand will do. “Some of my favourite products aren’t even out yet. The options are pretty much unlimited in the world of beauty, and I love challenges, so I’m going to continue to have fun and push the boundaries in this industry,” she said. So ladies, just wait you are going to get some exciting stock in upcoming days.

(The above story first appeared on LatestLY on Dec 26, 2017 09:45 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).